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How to Price My Home to Sell

Carlsbad, CA–It’s a common question: What can I do to help sell my San Diego or Carlsbad or Encinitas home?

It’s painful to have the low real estate comparables that come from foreclosures and short sales in the neighborhood–and it’s a jab that’s affecting home values even in such luxury markets as Rancho Santa Fe, La Jolla, Del Mar and Coronado.

This video advice comes from Jay Papasan, who with Gary Keller and Dave Jenks co-authored the best seller Shift: How Top Real Estate Agents Tackle Tough Times. It offers some solid advice for anyone wanting to sell their home–regardless of where they live:

Many home buyers, on the other hand, want basement pricing and expect the San Diego real estate market to mirror the dismal declines suffered by other sun states like Arizona and Nevada.  That will be difficult to find–and it appears that our real estate market here is beginning to stabilize–thanks in part to banks who are more carefully checking the values of homes sold as short sales or REO’s.